Chris Znerold Product + Brand Systems · AI Design Engineering

The Hours in Between

Studio work at Portal, for Bark & Ride, 2024 Unlaunched concept

Strategy:

The service partners with apartment buildings and shuttles residents’ dogs to real parks. The building is the customer, and the dog van is meant to feel like an airline.

Design:

Identity, brand book, booking app and lobby signage. Ticketing borrows from airline boarding passes, down to a named passenger and a seat on the shuttle.

Leadership:

Studio work at Portal, before funding: the identity, the app and the signage were built to raise on. It did not launch.

Product in Hand

Boarding pass for a dog.

A ticket with a named passenger and a seat, in a leather wallet debossed with the crest. The app counts down to the next pickup. Nothing else winks.

A leather wallet debossed with the Bark & Ride crest, beside boarding-pass style tickets naming the passenger, gate and seat
Three app screens: a countdown to the next ride, a dog profile with weight and walking stats, and an exercise dashboard

Product in Life

The afternoon, handled.

The day it sells: you book a seat from the lobby on the way to work, and the van brings the dog back tired.

A wrapped Bark & Ride shuttle van parked outside an apartment building, its flank printed with a row of dogs in a park

Identity and book

A crest that travels.

A concierge service is judged in the lobby. The crest and the monogram do the same job on stationery, a hoodie and the driver’s vest, and the book fixes the rules so a wrap and a boarding pass match.

Brand book01/16
The vertical logo lockup: the dog crest over bark & ride, on navy and on sage
The horizontal lockup, the crest beside the wordmark
The b&r monogram, gold on navy, navy on sage
The symbol on its own: the dog in the golden circle
The primary palette: navy, sage, tan and cream
Typography: Midland for headlines, Gelica for text, Gravesend for labels
Symbol extensions: the dog jumping the sun, in the window, in the driver's seat
The wrapped shuttle parked on a city street
The water bottle, crest on navy
Business cards on tan silk
The navy hoodie with the crest, beside the monogram phone case
The marble plaque: Not just any patch of grass will do
The leather ticket wallet and boarding passes
The vinyl record and its sleeve
The website on a laptop: for discerning doggos
The app: countdown, dog profile, exercise dashboard

Product in Culture

A building full of dogs.

Apartment buildings filled with dogs while everyone worked from home. Then the office took the people back. The nearest yard is a drive away, and the workday is the product.

A navy plaque mounted on marble reading “Not just any patch of grass will do.” above the bark & ride wordmark
Position:

Head of Brand & Product at Portal

Services:

Identity, app, signage

Partner:

Bark & Ride

Status:

Unlaunched concept, 2024