People-powered insurance
Creative director for Authentic, 2022 Launched, 2022
Strategy:
Authentic sells captive insurance: business owners own the risk pool instead of renting it. The founder workshop chose 'revolutionary' over 'collective', because the product changes who holds the money.
Design:
A mark of three figures around a common space, seen from above, repeated as a pattern across the stationery. Then the splash site, the risk dashboard and the investor decks.
Leadership:
Stay Gold was agency of record for three months in 2022, and I ran the work as head of brand and product. The site went live with the dashboard and the investor decks behind it.
Authentic sells captive insurance to people who want to own the risk pool rather than rent it.
Product in Hand
The mark is the people.
The mark alone on cream, red. Then the mark tiled into a pattern on a black gift box and a cap. On the dark dashboard, a community pool and a portfolio risk screen.
Product in Life
The pool, on a dashboard.
A business owner joins a pool with people like them and watches it on a dashboard, the community pool and the portfolio risk, rather than waiting for a renewal letter once a year.
Product in Culture
Bought once, resented twelve times.
Insurance is bought once a year and resented twelve times. A brand in that category usually looks like the company holding the money rather than the people in the pool.
Position:
Head of Brand & Product at Stay Gold
Services:
Brand strategy, identity, UX/UI, investor decks
Partner:
Authentic
Status:
Launched, 2022