Hit the road with LuckyTruck
Creative director for LuckyTruck, 2022 Launched, 2022
A trucking company needs a certificate of insurance before a load moves.
Strategy:
Insurance is the paperwork between a truck and a load. A dispatcher cannot move the load until the certificate exists, so the certificate became a flow a dispatcher finishes on a phone.
Design:
The app, from onboarding to quotes to a dashboard, the landing pages and funnel, the blog, an illustration system and the guidelines. The Figma files are linked from the page.
Leadership:
A Stay Gold venture, 18 months across 2021 and 2022. I was head of brand and product, and the visual decisions were mine.
Product in Hand
Pull a certificate.
Dispatchers, in three numbered steps, ending in pull a certificate. A motor truck cargo quote on a phone held in a cab. Under the product, an illustrated truck rolling past desert mountains, a brand for people who drive.
Product in Life
The truck leaves.
A dispatcher pulls the certificate from a phone rather than waiting on a call back, and the truck leaves. Coverage changes and the freight flow live on the same dashboard.
Product in Culture
Where the money moves.
Trucking runs on paper that has to exist before the wheels turn. LuckyTruck turned that paper into a flow on a phone, at the moment the money moves.
Position:
Head of Brand & Product at Stay Gold
Services:
Brand strategy, identity, product and platform design
Partner:
LuckyTruck
Status:
Launched, 2022